Laikeanos in:
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Remittances to Colombia
What did they want?
They were looking to increase the number of shipments to Colombia and highlight their new benefit of cash in minutes.
What do we create?
We created a story narrated by the protagonists themselves, where a friend from Panama sent his money owed to his friend in Colombia, even the public was part of the show.
Weapons Used
Audiovisual production
Social Media Strategy
Activation Coverage
creative concept
Results?
POINTS TO HIGHLIGHT
- 50% more donations delivered than last year45,000 Views on Social Networks in 1 monthExhibition in Press and Television
Winners never quit, quitters never win
